National Institute for Amazonian Research (INPA)
International Ornithology Congress
- Exhibition design
- Spatial storytelling
- Visual governance
- Identity systems
- Omni-channel design
Overview
This international event, jointly hosted by Neotropical Ornithological Congress and Congresso Brasileiro de Ornitologia, served as a historic, unified gathering for ornithologists exploring scientific research in the heart of the Brazilian Amazon.
Challenge
Managing a profound narrative transition for two historically independent entities introduces the potential for fragmented identities when trying to deploy a singular, scientifically rigorous brand experience across both digital interfaces and physical environmental touchpoints.
Solution
Architected a combined branding that synthesizes precise, organic silhouettes of two endemic avian species to serve as a direct visual metaphor for the historic conjunction. The identity system emphasizes localized imagery with forms derived from scientific taxonomy, an environmental teal-to-green gradient palette, and colorful bird photography, cleanly anchoring the omni-channel brand architecture within its local Amazonian context.
Role
I was the sole designer on this project, supporting event organizers, scientific contributors, and attendees. I collaborated with the production company, full stack engineers, printing press staff, and institute volunteers.
01 / Spatial Systems & Wayfinding
Scaled digital brand tokens onto a massive physical footprint to eliminate environmental noise, guide crowd routing, and anchor keynote presentations.
Sightline Anchoring
The large-scale backdrop banner focuses audience attention directly on the keynote presentation.
Traffic Blueprinting
Venue architectural mapping dictates the placement of high-visibility directional signage nodes to guide attendees.
System Integrity
Grid and color tokens scale from small pixel parameters up to large-format spatial production.
02 / Service Architecture: Welcome & Onboarding
Designed the physical check-in to optimize high-volume attendee onboarding, reduce registration friction, and deliver tactile design assets for self-guided navigation.
Material Utility
Deployed durable screen-printed canvas tote bags to serve as the unified, multi-day mobile carrying system for all event assets.
Systemic Hand-off
Transformed a standard administrative interaction into a premium brand onboarding gateway that frames the attendee experience.
03 / Digital Foundations & Pre-Event Promotion
Defined core design tokens and platform-agnostic layout systems supporting registration, abstract submissions, and multi-channel marketing campaigns.
Token Continuity
Established hex colors, typographic hierarchies, and layout grids that scale predictably from digital screens to physical mediums.
Pre-Event Gateway
Prototyped responsive interfaces to handle flexible grids while familiarizing international audience with congress branding.
Dimensional Adaptation
Designed identity components to comply with a variety of third-party marketing aspect ratios, ensuring brand recognition across social media and print promotions.
04 / Systemic Identification & Operational Utility
Deployed identity tokens as functional infrastructure used in venue access management, attendee routing, and panel speaker visibility.
Operational Visual Keys
Deployed high-contrast staff apparel to create immediate visual cues for attendees seeking organization team members.
Access Control Hierarchy
Engineered clear, color-coded credential badges to facilitate seamless screening at event boundaries.
Micro-Signage
Structured speaker namecards to maintain brand visibility during media capture and panel interactions.
05 / Information Architecture: Content & Reference Data
Designed editorial print and digital layouts to transform an intricate, multi-track academic schedule into an intuitive offline data source.
Grid Discipline
Applied strict 12-column layouts to balance extensive information with whitespace and visual resting points, reducing cognitive overload.
Data Scannability
Engineered structured text hierarchies and visual line weights to let attendees cross-reference concurrent lecture tracks at a glance.
Systemic Unification
Carried grid rules and typographic hierarchies from the print booklet directly into the post-congress digital abstract guide, securing absolute cross-channel continuity.
